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Hello:

 

     This is our first invitation to other advisors to join us.  We have spent the past 10 years perfecting systems and we are now ready to expand the firm.  When we put the firm together in 1996, our goal was to build an independent home for top quality advisors so they would never have to move again. We tried to identify those things that we should be doing to properly serve advisors as well as their clients.

    

      We believe that advisors should have a say in the operation of the firm so we promote participation in the decision making process and encourage ownership of voting shares.  We also believe that advisors should have a way to convert their book of business into a lifetime annuity for themselves and their families so that they can retire at a reasonable age.

 

     I am looking forward to meeting you soon to further discuss mutual interests.

 

 

    Sincerely:

   

                     Gary R. Hein / President

              

 

 

 

*   Who We Are:

*  Our Culture

*  Services We Offer To Clients

*  What We Offer Advisors

*  Pay-Out Grid

*  What Advisors Will Need To Provide

      *  Technical

      *  Closing

      

 

Who We Are:                     

     First Financial Securities Inc. has been a securities dealer since 1996.  Headquartered and wholly owned and operated by Gary and Diane Hein in Courtenay B.C.  First

     Financial is currently registered with the I.D.A. from B.C. to Ontario with sub-branches in Winnipeg, Lloydminster, Prince George, Kelowna, Pemberton, Vancouver, Nanaimo, Comox Valley and Campbell River.

 

     First Financial was established primarily to accommodate experienced advisors who:

 

-          Desire maximum allowable independence and freedom

-          Prefer to pay their own expenses in return for high commission payout

-          Want assurance that their clients belong to them

-          Are permitted to acquire some meaningful ownership

-          Are able to share in profits

-          Will have access to a decent exit strategy on retirement

 

     First Financial Securities was not established to make a lot of profit for the owners or to build up a saleable commodity.  Our goal was to build an independent home for

     advisors who are client service oriented.

 

 

Our Culture:

     Current Culture is about 90% Mutual Funds, 5% Securities and 5% other (deposit accounts, LP’s, VCC’s, flow through entities).

 

     This culture exists solely because Gary is the largest producer and he has chosen to focus on Mutual Funds.  Certainly more active trading of stocks and bonds would 

     be welcome.

 

     In the near future First Financial plans to offer Margin Accounts, Managed Accounts, Discretionary Accounts and Options and Futures Trading.

 

 

Services We Offer To Clients:

-          Superior Statements

-          Unbiased Advice

-          Retail Cash Accounts

-          Fee Based Cash Accounts

-          Trading in all Securities listed on Canadian or American Exchanges

-          Some IPO’s (when available)

-          Extensive Bond Offerings

-          Most Canadian Mutual Funds

-          Certain LP’s, Flow Through Entities and VCC’s as available and approved for sale

-          Life Insurance Products and Segregated Funds through a closely held Associate General Agency for dual licensed Advisors.

-          Tax Preparation Services through a closely held Tax Preparation Company

-          Fee for Service Financial Planning (through qualified advisors)

-          Access to RSP Loan Programs

-          Online Account Review

-          Online Non-Financial Changes

-     C.S.S. Settlement for all Mutual Fund Trades (T+1 ready)

 

 

What We Offer Advisors:

-          Independence

-          No Production Quotas

-          You Own Your Book

-          Dealer Ownership Options

-          Exit Strategy for Retirement

-          Profit Sharing

-          High Payouts on all Commissions and Residuals

-          Easy to Use Software

-          Solid Compliance

-          No Pressure to Sell In-House Proprietary Product

-          Reward Program

 

 

Pay-Out Grid:

 

      Note   Payouts are shared by negotiation between advisors and their branch manager.  Although Branch Managers are remunerated by head office for compliance

      duties, they may also require a percentage of the advisors share of commissions to compensate for time spent for training or additional supervision.

 

80% Pay-Out Model (Suitable for advisors grossing less than $100,000)

 

First Financial pays out 80% of commissions and trails less recovery of trading costs.  Electronically traded mutual funds cost $3.00 (a switch is 2 trades). PACs, SWPs, and internal and external transfers are exempt.  Manually traded mutual funds cost $6.00.  Most stock trades cost $30.00 and most fixed income trades cost $65.  Large volume low valued stock trades can cost $100 or more to clear.  In self-directed registered plans, stocks trades cost $45 and fixed income trades cost $65.

 

100% Pay-Out Model (Suitable for advisors grossing more than $100,000)

 

Advisors pay First Financial a fixed fee of $2000 per month plus trading costs as above in exchange for 100% pay out of commissions and trails.

 

 

 

What We Are Looking For:

 

     Investment advisors and mutual fund advisors that are:

 

-          Client oriented

-          Experienced

-          Entrepreneurial

-          Independently minded

-          Ingrained with a culture of strong ethics and adherence to compliance

 

     Ideally, fully trained advisors already grossing in excess of $150,000 per year are preferred but no candidate with strong potential will be turned away.

 

     Note  Advisors restricted to mutual funds are welcome in BC, Saskatchewan and Manitoba but Alberta and Ontario restrict the number that an IDA dealer can register.

     In BC, advisors restricted to mutual funds are not required to complete the Canadian Securities Course or the Conduct and Practices Handbook but are required to

     complete the annual Conduct and Practices on-line quizzes to maintain their registration.

 

     Note  All advisors are self-employed agents and are responsible for all of their own operating expenses.

 

 

What Advisors Will Need To Provide:

-          Office Space (a registered home office is permissible)

-          Business Telephone Line

-          Fax capability

-          Computer System

-          Internet Access with E-Mail

-          Advisor access to Dealer Software ($40.00 per month)

-          Licensing

-          Continuing Educating Credits

 

 

 

Technical:

     First Financial Securities Inc. uses Winsted Group software to handle all mutual fund administration.  The back office of First Financial uses the newly improved C.C.B.,

     which will automatically download fund company data, send electronic wire orders, produce client statements, mailings, client lists, sales/commission reports etc.  The

     back office of First Financial is responsible for all client transactions and asset data as well as all statement runs.  Monthly statements will be printed for all clients with

     activity in their accounts for that month.  Quarterly statements will be printed for all clients of First Financial, by head office.

 

    Advisors and clients can access portfolio information from anywhere at anytime either through their computer or through their cell phone using Fund Dealer Net

     software.  Fund Dealer Net connects with First Financials’ back office through the Internet using 128-bit encryption.  This software allows clients and advisors access to

     portfolio statements, fund performance, asset allocation graphing capabilities and on line order entry with automated compliance validation.  All client account enquiries

     can be addressed directly on the site, with current order and transaction status, RRSP contribution totals, assets under management, and complete transaction history

     reporting day or night.

 

     First Financial also has developed its own software for stock and bond trading, trust accounting, confirmation slips and superior statement printing.  This software is

     used by the back office only, and will become available to advisors in the future.

 

 

 

Closing:

     The securities industry in Canada is undergoing quantum consolidation that in many situations has become detrimental to clients and advisors alike.  Lower net worth

     clients are being denied access to local advisors and are being shunted aside to call centers.  Advisors are being asked to increase production even as their pay grid is

     being gutted.  Impartiality is becoming compromised as dealers confer higher rewards for selling in-house product.  Where the relationship between the client and the

     advisor was once paramount, the omnipotence of the dealer has become the “selling” feature. Production has become king and sadly, nothing else much matters

     including the client and the advisor.

 

     Concurrently, the investing public is becoming better educated and is demanding highly individualized service from the industry.  Large centralized organizations have  

     great difficulty meeting regional needs let alone the needs of individual clients and it appears, little interest in doing so.  Thus, there is a growing demand for smaller

     independent securities venues with an experienced and service oriented workforce that has sufficient independence to be able to effectively deal directly with clients.

     This is the domain of the boutique dealer and to be able to effectively compete, these boutique dealers will need to be able to handle a wide range of investment

     products and not just mutual funds.

 

    We believe that the most important relationship is between the client and the advisor and that the primary purpose of the dealer is to provide a supporting role. 

    Independent minded advisors should find our business model attractive where they pay all of their own expenses in exchange for high commission payout.

 

 

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Head Office:

432 10th Street Courtenay B.C. V9N 1P6

 

 

Phone:  1 250 338-2702             Fax: 1 250 338-1148

 

 

hq@firstfinancial.bc.ca

 

Last revised: Jan 10 2008

 

 Member of the Investment Dealers Association of Canada   Member - Canadian Investor Protection Fund